Men on the Hunt: Ecofeminist Insights into Masculinity


Littlefield, Jon. 2010. “Men on the Hunt: Ecofeminist Insights into Masculinity.” Marketing Theory 10 (1): 97–117. 

Author: Jon Littlefield


This paper examines the various expressions of masculinity found in the deer hunting subculture by seeking insight from the feminist discourse on ecofeminism. In its broadest formulation, ecofeminism suggests that men have historically dominated women and nature to the detriment of both. Male dominance is seen as a result of social patterning that has promoted male hegemonic power and ideologies. This paper argues instead that a subtle and ambiguous set of behaviors actually define masculinity in this culture. The data are presented in the form of stories of four individual hunters with diverse expressions of masculinity. 

Keywords: animals, ecofeminism, gender, hunting, masculinity

Topics: Feminisms, Ecofeminism, Gender, Masculinity/ies, Gendered Power Relations

Year: 2010

© 2023 CONSORTIUM ON GENDER, SECURITY & HUMAN RIGHTSLEGAL STATEMENT All photographs used on this site, and any materials posted on it, are the property of their respective owners, and are used by permission. Photographs: The images used on the site may not be downloaded, used, or reproduced in any way without the permission of the owner of the image. Materials: Visitors to the site are welcome to peruse the materials posted for their own research or for educational purposes. These materials, whether the property of the Consortium or of another, may only be reproduced with the permission of the owner of the material. This website contains copyrighted materials. The Consortium believes that any use of copyrighted material on this site is both permissive and in accordance with the Fair Use doctrine of 17 U.S.C. § 107. If, however, you believe that your intellectual property rights have been violated, please contact the Consortium at