Real Men Use Nonlethals: Appeals to Masculinity in Marketing Police Weaponry

Citation:

Wozniak, Jesse, and Christopher Uggen. 2009. “Real Men Use Nonlethals: Appeals to Masculinity in Marketing Police Weaponry.” Feminist Criminology 4 (3): 275–93. doi:10.1177/1557085109332676.

Authors: Jesse Wozniak, Christopher Uggen

Abstract:

In recent years, a range of new nonlethal weapons have been introduced for use by police officers, military personnel, and other consumers. This article examines how manufacturers are employing ideals of masculinity as both physical dominance and technical expertise in marketing these weapons to police officials. Based on a case study of a major weapons manufacturer’s educational and sales conference, the authors explore how marketing appeals are adapted to suit a hypermasculine police subculture. Connell’s theory of masculinities is employed to understand how such a tightly defined subculture absorbs challenges to its core values of hegemonic hypermasculinity and reimagines itself to keep those core values intact.

Keywords: weapons, policing, masculinity, Connell, justice, stun guns, conducted energy device, police habitus, gender and policing

Topics: Gender, Men, Masculinity/ies, Military Forces & Armed Groups, Militaries, Weapons /Arms Regions: Americas, North America Countries: United States of America

Year: 2009

© 2017 CONSORTIUM ON GENDER, SECURITY & HUMAN RIGHTSLEGAL STATEMENT All photographs used on this site, and any materials posted on it, are the property of their respective owners, and are used by permission. Photographs: The images used on the site may not be downloaded, used, or reproduced in any way without the permission of the owner of the image. Materials: Visitors to the site are welcome to peruse the materials posted for their own research or for educational purposes. These materials, whether the property of the Consortium or of another, may only be reproduced with the permission of the owner of the material. This website contains copyrighted materials. The Consortium believes that any use of copyrighted material on this site is both permissive and in accordance with the Fair Use doctrine of 17 U.S.C. § 107. If, however, you believe that your intellectual property rights have been violated, please contact the Consortium at info@genderandsecurity.org.